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GROWTH DEPT.

What we do

Everything your AI team does for you.

Your AI employees work together in Slack, with shared numbers and a schedule for every job. Meet Johnson, Nova, Emily and Carley across the examples below: ten jobs, from the morning brief to the next campaign.

Ten jobs, every day

Tap one for the detail
  1. 01

    Media buying

    Six platforms, judged daily, inside your limits.

  2. 02

    Amazon

    Listings, ads, rank, Buy Box, stock, reviews.

  3. 03

    Ads and creative

    New ads every week, staged for one tap.

  4. 04

    Creators

    Found, signed and tracked on TikTok Shop.

  5. 05

    Email and SMS

    Six proven flows, rebuilt and tested for you.

  6. 06

    Reports

    Every morning in Slack, every Monday as a deck.

  7. 07

    Claude

    Any question, any time, from your own numbers.

  8. 08

    Competitors

    Prices, promos and new ads, every night.

  9. 09

    Store and listings

    Pages that convert, checked every day.

  10. 10

    Every day

    On a schedule, on your machine, in your office.

01Media buying

Buys your media

Every ad on every platform, judged every day. Budget moves to what is working. Nothing changes without your OK.

What your AI team does
  • Every ad judged against its siblings, every morning, on all six platforms
  • Budget moves to what is working, inside three numbers you set
  • Nothing changes without your OK, and every change is logged with before and after

Return on ad spend by channel

By week, last 12 weeks, one made-up brand · each platform read on its own terms

  • Meta
  • Google
  • Amazon
  • TikTok
0.5×1.6×2.8×3.9×5.0×W1W3W5W7W9W12
  • Meta 2.9×
  • Google 2.1×
  • Amazon 4.2×
  • TikTok 1.7×

Example numbers.

Search Harbor & Pine
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approvals

6:00 AMYour AI team checked every ad on Meta, Google, TikTok, Snapchat, AppLovin and Amazon
Johnsonapp9:00 AM
Morning @Sarah. Five changes on Meta: three ad sets have been under your 1.6× floor for three days while the two winners have room to grow. Nothing changes until you approve.
Meta · 5 changes ready for your approvalJohnson
  • Prospecting · Broad · UGC-070.9×

    3 days under your 1.6× floor

    Pause$300 → paused
  • Retarget · 7d · Bedskirt1.1×

    3 days under floor · 7-day window

    Pause$150 → paused
  • Catalog · All products1.0×

    Break-even for 5 days

    Pause$200 → paused
  • Prospecting · Broad · Duvet-033.4×

    Above floor 9 days, room to grow

    Scale$400 → $625
  • Retarget · 30d · Sheets2.8×

    Above floor 12 days

    Scale$250 → $475
Stops $650/day of waste · moves $450/day to winners · both raises are above your +25% daily cap, so they need your tapApproveSkip
Sarah9:04 AM
Approve all five. Duvet-03 is the one I would have scaled myself.
Johnsonapp9:04 AM
Done. Three paused, two scaled, $450 a day moved to the winners. Every change is logged with before and after. Next check-in at 10:00.
21
9:05 AM5 changes made on Meta · all logged
Johnsonapp4:10 PM
Afternoon read on the two scales: Duvet-03 is holding 3.3× at $625; Sheets · 30d dropped to 1.9×, still above your floor. If it is under 1.6× at tomorrow’s read I will propose moving it back to $250.
Message #approvals

02Amazon

Runs your Amazon

Listings, ads, rank, Buy Box, stock and reviews, watched every hour and worked on every day, across nine marketplaces.

What your AI team does
  • Listings rewritten with the words that sell, and checked every day
  • Ads run against your target, rank and Buy Box watched every hour
  • Restocks planned before you sell out, reviews read and tagged

Best-seller rank · King Duvet Cover

Lower is better · listing rewritten in March, ads restructured in May

  • Your listing
  • Top competitor
#520#1,125#1,730#2,335#2,940JanMarMayAug
  • Your listing #520
  • Top competitor #810

Example numbers.

Search Harbor & Pine
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amazon

Novaapp9:20 AM
Heads up. You just lost the Buy Box on the King duvet cover. Here is the fix, with your margin floor already checked.
Buy Box lost · King Duvet Cover · NavyNova

Your price

$54.99

Winner

$52.49

−$2.50

Margin if matched

26%

floor 25%

A new seller undercut you eight minutes ago. Matching keeps you above your margin floor. Stock is fine: 61 days.

Match priceHold
Maya9:24 AM
Match it.
Novaapp9:25 AM
Matched. Buy Box back as of 9:25. I will keep checking this listing every hour and tell you if they move again.
1
Message #amazon

03Creative

Makes and launches ads

New ads every week from your creators, your Drive and your best sellers. Named, tagged, budgeted and staged for a one-tap approval.

What your AI team does
  • New ads every Thursday from creator videos and product shots, cut for every platform
  • Named, tagged and budgeted the same way, so reporting always adds up
  • Winners get more budget, tired ads get replaced, and creators get briefed on what sold
  • Vita Hustle adVita Hustle
  • 437 ad437
  • CGK Linens adCGK Linens
  • Vita Hustle adVita Hustle
  • 437 ad437
  • CGK Linens adCGK Linens
  • Vita Hustle adVita Hustle
  • 437 ad437

Real ads served by Vita Hustle, 437 and CGK Linens, brands we run.

Search Harbor & Pine
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creative

Emilyapp2:00 PM
Six new ads from this week's creator videos and the Drive folder. Named, tagged and budgeted at $50 a day each. Approve and they go live in the testing campaign.
6 new ads staged · 4 from creators, 2 from your Drive folderEmily
Creator cut 1, @thecozyhome@thecozyhome
Creator cut 2, @dormlifedani@dormlifedani
Creator cut 3, @sleepwithsarah@sleepwithsarah
Creator cut 4, @linenlover@linenlover
Staged ad 5
Staged ad 6

Named and tagged so every sale is credited, $50/day each in the testing campaign. They stay paused until you approve.

Approve all 6Review one by one
Sarah2:06 PM
Approve all.
1

04TikTok Shop

Finds and manages creators on TikTok Shop

Creators who already sell in your category, found and signed. Samples shipped, videos tracked, sales credited, winners turned into ads.

What your AI team does
  • Creators who already sell in your category, found, offered and sampled
  • Every sale credited to the creator who made it, so you know who earns a second box
  • The best videos become ads on every other platform
TikTok Shop · creators · this week

40

offers

12

accepted

9

shipped

5

videos live

2

now ads

CreatorFollowersStatusVideosSales
@sleepwithsarah184kSample shipped0—
@thecozyhome92k2 videos live2$4,210
@dormlifedani310k1 video live1$1,880
@linenlover41kAccepted0—
@homewithhale128kOffer sent0—

Swipe to see all columns

@thecozyhome's second video is your best performer. Your AI team has staged it as a Meta ad. Example numbers.

  1. 01

    Find

    creators who sell in your category

  2. 02

    Offer

    a sample and a commission

  3. 03

    Ship

    the box, track delivery

  4. 04

    Track

    posts, views and sales

  5. 05

    Recycle

    winners into ads

05Email and SMS

Runs your email and SMS

The flows that run every day for the six brands we manage, rebuilt for your brand and tested against each other.

What your AI team does
  • Six flows built and live: welcome, browse, cart, post-purchase, win-back and VIP, each tested against a second version
  • Campaigns written, designed and sent on your calendar; a sign-up popup with a one-time code per person
  • Inbox placement watched daily; revenue per flow in the morning brief
9:41Inbox · Harbor & Pine

Your first night, sorted

Harbor & Pine · to Sarah

Harbor & Pine
A made bed with Harbor & Pine sheets

Your first night, sorted.

Sheets that stay cool, a duvet that stays put, and 10% off your first order. It expires in seven days.

WELCOME10

Shop the bamboo set

Email 1 of 3 · sent 2 minutes after sign-up

Day 0 email, then the texts

9:42Messages · Harbor & Pine

Today 9:42 AM

Harbor & Pine: Welcome, Sarah. WELCOME10 takes 10% off for 7 days: harborandpine.com/welcome. Reply STOP to opt out.

Day 5 · 6:10 PM

Harbor & Pine: Your code ends tonight. The bamboo set is back in Queen. harborandpine.com/welcome

SMS · only to people who opted in · same code, same timing as the emails

Monthly revenue per flow

Before the rebuild vs. after the rebuild

  • Before the rebuild
  • After the rebuild
$0k$3.9k$7.9k$11.8k$15.8kWelcomeBrowseCartPost-purchaseWin-backVIP
  • Welcomejust signed up
  • Browselooked, did not buy
  • Cartleft something in the cart
  • Post-purchaseafter the order
  • Win-backquiet for 90 days
  • VIPyour best customers

Example flows for a made-up brand. Every flow runs against a second version and the winner is kept.

Campaign calendar · September

Carley drafts, you approve, Carley sends

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22
  23. 23
  24. 24
  25. 25
  26. 26
  27. 27
  28. 28
  29. 29
  30. 30
  • 1Labor Day · sent
  • 9New arrivals · scheduled
  • 16Restock: Queen White · draft
  • 19SMS · early access · scheduled
  • 23Bamboo story · scheduled

Get 10% off your first order

Your own code, sent in a minute.

you@example.com
Send my code
Sign-up popup · each person gets their own one-time code
Search Harbor & Pine
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email

Carleyapp8:30 AM
Welcome test is in. B beat A by 38% revenue per person.
Welcome flow · A vs B · 14 daysCarley

A

$1.84

per person

B

$2.54

+38%

Sent to

6,120

3,060 each

B is three emails with the code in the first one. A is five emails with the code in the third. B won on revenue and on unsubscribes. Send B to everyone?

Send B to allKeep testing
Sarah8:41 AM
Send B. Queue a test on the subject line next.
Carleyapp8:41 AM
Done. B is live for everyone. Subject-line test starts Monday; first read in two weeks.
1

Inbox placement

98%

Gmail, Apple, Outlook

Spam complaints

0.02%

Gmail blocks at 0.3%

Email + SMS share of revenue

Monthly · rebuild live in March

0%8%16%24%32%JanMarMayAugShare 28%1
  1. Mar· flows rebuilt

Example numbers. Inbox placement is checked every day with test inboxes at Gmail, Apple and Outlook.

Every flow is written, designed and sent from your own email and SMS account (Klaviyo, Attentive or Postscript). Nothing runs through us, and the list stays yours.

06Reports

Reports every morning

At 6am the numbers are in Slack, blended across every store and ad account, with the problems flagged and the fix already worked out.

What your AI team does
  • A morning brief at 6 and an end-of-day digest at 5:30, blended across every store and ad account
  • A weekly review deck for Monday, with a Google Sheet behind every chart that refreshes itself
  • Ask a follow-up in the thread and get the answer, or a chart

Revenue · last 24 hours

$21.7k

+9% vs 7-day

Ad spend

$8.1k

+2%

Blended return

2.7×

+0.1

Days of stock · lowest

9

Queen White sheets

Search Harbor & Pine
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reports

6:00 AMYour AI team posted the morning brief
Novaapp6:00 AM
Morning. The last 24 hours came in at 2.7× blended, up from the 7-day. Two ad sets are under your floor and Queen White sheets are nine days from selling out. Details below.
Morning brief · last 24 hoursNova

Blended return

2.7×

+0.2 vs 7d

Meta

2.9×

+0.4

Google

2.1×

−0.1

Amazon ad cost

11%

of sales · flat

Email + SMS

$5.9k

27% of revenue

  • 2 ad sets under your floor
  • Queen White sheets · 9 days of stock left
  • Welcome flow B: $2.54 per person, +38%
31
Sarah7:41 AM
@Nova what happened to Google?
Novaapp7:41 AM
Brand search got more expensive on Tuesday. A competitor started bidding on your name. I have a plan to protect it in #approvals.

07Claude, connected

Answers anything, in Slack or Claude

Ask your AI team in Slack or ask Claude on your laptop. Same numbers, same answer, in seconds, from your own data.

What your AI team does
  • Sales, ads, inventory, email and reviews in one place, so anyone on your team can ask a plain question
  • Claude on your laptop or phone is connected to the same numbers, with charts, sheets and slides on request
  • Claude can look, never change: changes still go through your AI team and your approval, and your data stays on your machine
Claude · Harbor & Pine

Will we run out of anything before Black Friday? What should we reorder first?

Claude

Two products will sell out before Black Friday at the current pace, and it gets worse once holiday ad spend goes up.

ProductStockAction
King bamboo set14 daysReorder now
Queen duvet bundle23 daysReorder this week
Queen bedskirt61 daysFine

Reorder the King bamboo set first: 2,400 units gets you through December. I can ask your AI team to draft the order for your approval.

From your own sales, ad and inventory data · live to the hour

08Competitors and the market

Watches competitors and the market

Wake up knowing what every competitor launched, priced, promoted and got said about them last night.

What your AI team does
  • Competitor prices, promos, shipping offers and new ads checked every night
  • What is selling on TikTok Shop and Amazon, and what buyers say on Reddit and in reviews
  • One short brief in Slack, with the numbers behind it
Search Harbor & Pine
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intel

Carleyapp6:30 AM
Three competitors changed something overnight. One price cut is worth a look before the weekend.
Competitors · what changed overnightCarley
  • Northshore LinenFree shipping threshold$75 → $50
  • Dune & CoNew site-wide banner— → 20% off bundles
  • Loft BeddingQueen sheet set price$119 → $99

Loft also launched 6 new ads in the last 24 hours, 4 of them about cooling. Your cooling angle still wins on price and reviews.

See their new adsOpen the price sheet

Queen sheet set · price today

You vs. the four brands you compete with most

$0$35$70$104$139YouNorthshoreLoftDuneStore

Example numbers.

09Store and listings

Builds and fixes your store and listings

Product pages, bundles and landing pages laid out the way our best-selling stores do it, then fitted to your catalog.

What your AI team does
  • Product pages rebuilt with the reviews, sizes, bundles and answers buyers look for, and a landing page per ad angle
  • Every page checked daily for broken buttons, wrong prices and missing images
  • One version tested against another, the winner kept, and copy that never guesses a name, price or claim
harborandpine.com · before
Product photo

Bamboo Sheet Set

$129.00

Size: Queen
Add to cart

Soft bamboo sheets. Machine washable. Available in four sizes.

harborandpine.com · after
Product photo
Product photo
Product photo
Product photo

Cooling Bamboo Sheet Set · sleeps 3° cooler, fits 18" mattresses

4.8 · 2,140 reviews

$109.00$129.00Bundle and save 20%

TwinFullQueenKing
Add to cart · ships today
  • Free 2-day shipping
  • 100-night trial
  • 5-year warranty

10Every day

Runs by itself, every day

Your AI team has a schedule, not an inbox. Reports, checks, launches and reviews happen on time whether or not anyone asks.

What your AI team does
  • Numbers refreshed before you wake up; brief at 6, digest at 5:30, checks every hour
  • New ads every Thursday, weekly review every Monday, on your machine in your office
  • If a job fails, you and we hear about it. Silence is never assumed to be fine
A day with your AI teamPosted in SlackRuns quietlyEvery hour
  1. 5:00 AM

    Numbers refreshed

    every store, marketplace and ad account

  2. 6:00 AM

    Morning brief

    Nova · posted in Slack, every day

  3. 9:00 AM

    Ad changes proposed

    Johnson · for your approval

  4. 12:00 PM

    Stock check

    days left per product

  5. 2:00 PM

    New ads staged

    Emily · from your creators

  6. 5:30 PM

    End-of-day digest

    Nova · spend, revenue, what changed

  7. 9:00 PM

    Reviews read and tagged

    what people loved and complained about

  8. 10:30 PM

    Competitor sweep

    Carley · prices, promos, new ads

  • Every hour

    Buy Box, stock, ad spend and every ad account checked. Alerts only when something needs you.

  • Every Thursday

    New ads go live and last week's are read: winners get budget, losers get paused.

  • Every Monday

    Weekly review deck built. Your growth executive walks through it with you.

Next step

Forty-five minutes with our team. Your AI team in your Slack a week later.

Bring your store link and your ad accounts. You leave with a written plan for which of the ten jobs your AI team takes on first.

Search Harbor & Pine
H
  • Johnson
  • Nova
  • Emily
  • Carley

growth-dept

Mon 5:58 PMJohnson, Nova, Emily and Carley joined #growth-dept
Novaapp5:58 PM
Hi @Sarah, we're connected. I'll bring the morning brief. Johnson is checking the ad accounts, Emily is gathering creative and Carley is reviewing email.
Johnsonapp6:01 PM
Ad accounts checked. I'll post the first proposals here for your approval.

Your department's first week. Roles are examples.