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GROWTH DEPT.

Creative & creators

Creators find you customers. Your AI team turns the winners into ads.

Your AI team pitches creators on TikTok Shop, ships the samples, tracks what each video sells, and takes the winners to every other platform you run on. New ads every week, and the tired ones swapped out before they cost you.

Book an install callSee the creative bridge
A creator video for a bedding brand on TikTok Shop TikTok Shop
Queen Sheet Set

@thecozyhome

sheets that actually stay cool #tiktokshop

$4,210
  • CGK Linens ad on MetaCGK Linens
  • CGK Linens ad on SnapchatCGK Linens
  • Vita Hustle ad on YouTubeVita Hustle

1 creator video · 3 ads staged · Meta, Snapchat, YouTube

Real ads from brands we run · creator and sales figure are examples.

Ads your AI team has launched

Twelve real ads, for brands we run today.

Static and video, from your creators and from your Drive folder, bedding first. Every one was staged by our AI team and approved by the team in Slack.

  • CGK Linens4 ads
  • 4374 ads
  • Vita Hustle4 ads

9 static · 3 video

Swipe to see more. 12 ads.

CGK LinensSponsored ·
CGK Linens ad, No-lift bed skirt
cgk.comNo-lift bed skirtShop now
CGK LinensStatic · MetaFeed · 1:1 · static
Vita Hustle ad, static
Vita HustleStatic · MetaFeed and Reels · 4:5 · static
437 ad, static
437Static · MetaFeed · 1:1 · static
Vita Hustle ad, video
Vita HustleVideo · MetaFeed and Reels · 4:5 · video 1:05
437 ad, static
437Static · MetaFeed · 1:1 · static
CGK LinensSponsored ·
CGK Linens ad, Dorm mattress topper
cgk.comDorm mattress topperShop now
CGK LinensStatic · MetaFeed · 1:1 · static
437 ad, static
437Static · MetaFeed · 1:1 · static
CGK LinensSponsored ·
CGK Linens ad, Queen sheet set
cgk.comQueen sheet setShop now
CGK LinensStatic · MetaFeed · 1:1 · static

Real ads from brands we run today · results vary by brand.

Where new ads come from

Three doors. Every new ad comes through one of them.

Your AI team does not shoot footage or invent a campaign from nothing; your creators and your Drive folder supply that. It does everything between a raw file and a live, tagged, approved ad.

  • CGK Linens ad

    01

    • TikTok Shop
    • Meta

    A creator video, staged as a Meta ad

    Your creators

    Your AI team finds them on TikTok Shop, ships the samples, and credits every sale to the creator and the video that made it.

  • 437 ad

    02

    • Google Drive
    • Meta

    A studio still from the Drive folder

    Your Drive folder

    Anything your designer, your agency or your own phone drops in is named, tagged, sized for every placement and staged for Thursday.

  • Vita Hustle ad

    03

    • Meta
    • Snapchat
    • AppLovin
    • YouTube

    A winner re-cut for a second platform

    Your AI team's cuts

    Every winner re-cut for each platform and format, new hooks and captions written from your reviews, end cards made, and the tired ad swapped out.

Real ads from brands we run. Results vary; the ads are examples, not a promise.

Creator outreach on TikTok Shop

Hundreds of creators pitched a week. The ones who sell get more.

Your AI team runs creator outreach the way a good affiliate manager would, without the spreadsheet. Find, offer, ship, track, re-up: every week, and the results land in Slack.

One week of outreach

Found to selling · the numbers a growth director reads first

  1. Found
    320

    Already selling in your category on TikTok Shop, ranked by what their videos sold

  2. Offered
    240

    A personal note and a free sample, sent in batches you set

  3. Accepted
    31

    Address collected, the offer confirmed

  4. Shipped
    12

    Box on its way, tracking watched

  5. Posted
    3

    Every video watched, every sale credited to its creator

  6. Selling
    2

    A second box, a bigger offer, and their video becomes your next ad

Example week. Your table shows real names and real sales.

  • One table: who was pitched, who accepted, who posted, what it sold.
  • Sales credited to the creator who earned them, not the platform.
  • A one-tap re-up for anyone worth a second box.
  • The best videos staged as ads on every other platform.
Search Harbor & Pine
H

creative

Emilyapp4:10 PM
Creator update. Thirty-one creators accepted samples this week, three have posted and two are already selling.
TikTok Shop creators · this weekEmily
  • @thecozyhome92k
    2 videos posted$4,210
  • @dormlifedani310k
    1 video posted$1,880
  • @sleepwithsarah184k
    1 video posted—
  • @linenlover41k
    Accepted—
  • @nightshiftnurse127k
    Offer sent—

240 offers sent · 31 accepted · 12 samples shipped · 3 creators posted, 2 already selling. @thecozyhome’s second video is your best seller this week. I’ve staged it as a Meta ad.

Send @thecozyhome a second boxSee every creator
Sarah4:15 PM
Second box to @thecozyhome. And send 60 more offers to creators in the dorm and college space.
Emilyapp4:15 PM
On it. Box ships tomorrow, 60 offers go out tonight. I’ll credit every sale to the creator who made it so you can see who earns a third box.
1
Message #creative

Real CGK creatives · names and numbers are examples.

The creative bridge

One video that sells on TikTok Shop becomes an ad everywhere else.

Winners are rare and expensive. When a creator's video starts selling, your AI team takes it to every other platform you run on, sized, tagged and budgeted, and waits for your OK.

A creator video for a bedding brand on TikTok Shop TikTok Shop
Queen Sheet Set

@thecozyhome

sheets that actually stay cool #tiktokshop

$4,210 in sales

From TikTok Shop

@thecozyhome

posted Tuesday · 92k followers · sample sent by your AI team two weeks ago

Emily · Creative

Cuts and tags each version. Johnson sets the $50 test budget. Both wait for your OK.

To six platforms

  • CGK LinensSponsored ·
    CGK Linens ad as it appears in the Meta feed
    cgk.comNo-lift bed skirtShop now
    MetaFeed and Reels ad
  • The creator video as a TikTok Spark ad

    @thecozyhome

    sheets that actually stay cool

    Shop now
    TikTok AdsSpark ad
  • The creator video as a Snapchat Story ad
    SnapchatStory ad
  • The creator video as an AppLovin video ad, with its end card
    AppLovinVideo with end card
  • The creator video as a YouTube ad
    GoogleYouTube ad
  • The creator video as an Amazon Sponsored Brands video
    Queen Sheet Set$34.99
    Amazon AdsSponsored Brands video

Real CGK Linens creative · creator, caption and sales are examples · every ad waits for your approval.

New ads every week

A launch every Thursday. A verdict the Thursday after.

Creative is the one thing a media buyer can't optimize into existence. So your AI team runs a weekly rhythm that keeps new ads flowing and tells you which ones earned their place.

  1. MonBrief
  2. TueCuts land
  3. WedCuts land
  4. ThuLaunch · 6 staged
  5. FriSatSunFirst read building
  6. Next Thu
    • 2 scaled
    • 3 kept
    • 1 paused
    The read

Swipe to see the whole week.

  1. Monday · The brief. Your AI team tells your creators and designers what won last week: the hooks, the angles, the products. New cuts land in your Drive folder through the week.

  2. Thursday · The launch. Everything that arrived is named, tagged, given a small test budget and staged in Slack. One tap and it's live.

  3. Next Thursday · The read. A week of data on every new ad. Winners earn more budget, losers are paused, and Monday's brief writes itself.

Search Harbor & Pine
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creative

Thursday 8:40 AMThursday launch
Emilyapp8:40 AM
Six new ads this week: four from creators, two from the Drive folder. Named, tagged and budgeted at $50 a day each. Approve and they go live in the testing campaign.
6 new ads staged · 4 from creators, 2 from your Drive folderEmily
Creator cut 1, @thecozyhome@thecozyhome
Creator cut 2, @dormlifedani@dormlifedani
Creator cut 3, @sleepwithsarah@sleepwithsarah
Creator cut 4, @linenlover@linenlover
Staged ad 5
Staged ad 6

Named and tagged so every sale is credited, $50/day each in the testing campaign. They stay paused until you approve.

Approve all 6Review one by one
Maya8:52 AM
Approve all. @Emily swap the second one to the bedskirt page.
Emilyapp8:52 AM
Swapped and live. First read next Thursday. I’ll tell you which ones earned more budget and what to brief the creators on Monday.

Real CGK creatives · names and numbers are examples.

Fatigue spotted early

Winners wear out. Your AI team sees it coming and swaps in the next cut.

Every good ad tires. The trick is noticing before the return collapses. Your AI team watches the early signs on every ad, every day, and rotates a fresh cut in while the ad set is still healthy.

One ad set, 60 days

Return on ad spend, daily · the winner tired toward your 1.6× floor, a new cut went in on day 35

  • Return
  • Your floor
1.0×1.6×2.3×3.0×3.6×D1D15D30D45D60Return 3.1×Your floor 1.6×
The tired ad: the plain sheet-stack still
Tired · seen 3.8 times · day 35
The new cut: the creator bed-skirt video
New cut · goes in day 35

Same ad set, same budget · real CGK creatives

Example numbers.

What your AI team watched

  • How often people saw it

    1.4 → 3.8 times

    The same people kept seeing it.

  • How many kept watching past 3 seconds

    31% → 18%

    The hook stopped working.

  • Cost per click

    $0.62 → $1.15

    Clicks got expensive before sales fell.

  • Days live

    35

    Past the age where a winner usually tires.

  • Next cut briefed

    Monday

    The swap goes into Monday's brief, so the loop closes.

Statics and video

What your AI team can make from what you already have.

Give it a product photo or a creator video and it makes the variants, the sizes and the end cards a full week of testing needs. Your designers stay on the big ideas.

Headline variants

One photo, three ways to say it, tested against each other. Thursday's read picks the winner.

CGK Linens sheet ad, headline: Sheets that stay cool all night

Sheets that stay cool all night

Shop nowWinner · 3.4×
CGK Linens sheet ad, headline: Deep pockets. No slipping.

Deep pockets. No slipping.

Shop nowKept · 2.1×
CGK Linens sheet ad, headline: Hotel-soft, at home.

Hotel-soft, at home.

Shop nowPaused · 1.4×

Every size, every placement

Cut once, fitted to the feed, to Reels and Stories, and to YouTube. Text kept inside the dashed safe zone on every one.

  • CGK LinensSponsored ·
    CGK Linens ad as it appears in the Meta feed
    cgk.comNo-lift bed skirtShop now
    Feed · 1:1
  • CGK Linens ad as a Reels and Stories video

    No-lift bed skirt. Stretch it on in seconds.

    Shop now
    Reels, Stories, Shorts · 9:16
  • The creator video as a YouTube ad
    YouTube · 16:9

End cards

The last three seconds of every video, in your brand, with the button that sells.

CGK Linens bed with bed skirt
CGK Linens

The no-lift bed skirt

Free shipping · 100-night trial

Shop now

Real CGK Linens creatives · headlines, verdicts and end-card copy are examples.

Questions

The ones founders ask on the first call.

Do I need my own creators or designers?

No. Your AI team finds creators who already sell in your category on TikTok Shop and runs the outreach. If you have designers or an agency, they keep the big ideas and your AI team handles the weekly variants, sizes and launches. Either way, new ads arrive every Thursday.

Who owns the videos and the ads?

You do. Creator content comes with the usage rights your offer sets out, and every ad your AI team makes from it is yours. Everything lives on your machine, in your ad accounts.

How do you know which creator earned a sale?

Every video and every ad is tagged before it goes live, so each sale is credited to the creator and the ad that drove it, on the platform it sold on. The weekly table in Slack shows it per creator.

Why do some ads show a different page name?

Some Vita Hustle ads run from partner pages, so the page name on the ad is not always the brand's. Every ad in the gallery was staged by our AI team and approved in Slack for a brand Growth Dept runs. Results vary by brand; the ads are examples, not a promise.

What if an ad is off-brand?

Nothing goes live without your approval. Every new ad is staged in Slack first, with the creative in front of you. Skip one, swap the landing page, or send it back for a new cut with a message.

Next step

Forty-five minutes with our team. Your AI team in your Slack a week later.

Bring your store URL and the numbers you already trust. You'll leave with a written plan: what your AI team takes on first, what it costs, and when it's in your Slack.

Book an install callhello@growthdept.ai
Search Harbor & Pine
H
  • Johnson
  • Nova
  • Emily
  • Carley

growth-dept

Mon 5:58 PMJohnson, Nova, Emily and Carley joined #growth-dept
Novaapp5:58 PM
Hi @Sarah, we're connected. I'll bring the morning brief. Johnson is checking the ad accounts, Emily is gathering creative and Carley is reviewing email.
Johnsonapp6:01 PM
Ad accounts checked. I'll post the first proposals here for your approval.

Your department's first week. Roles are examples.