For brands doing $3M to $100M a year
Your growth department, installed.
Meet Nova, an AI employee who lives in your Slack. She buys your media, runs your Amazon, launches ads from your creators and runs your email. The numbers land every morning, and a human growth executive stays on the hook for the results.
growth-dept
A day with Nova, in Slack. Names and numbers are examples.
Runs today for six brands
$800M+
a year in revenue managed
across Shopify, Amazon, TikTok Shop and wholesale for the brands Growth Dept runs.
Lives in your Slack
Connected to Claude- Runs on a machine you own
- A named growth executive on the hook
Bedding · Meta, Google, Amazon, TikTok Shop creators, email
Swim and activewear · Meta, TikTok
Nutrition · Meta, Amazon
Hotel bedding · Amazon, Google, Meta
Mattress protection · Amazon, Google
Home · Meta, Snapchat, AppLovin
- 6
- brands we run today
- Bedding, home, swim and nutrition
- 6
- ad platforms, every day
- Meta, Google, Amazon, TikTok, Snapchat, AppLovin
- 9
- Amazon marketplaces watched
- US, CA, MX, UK, DE, FR, IT, ES, AU
- 102
- connections running today
- Stores, ad accounts, email tools, spreadsheets
Real ads Nova staged for these brands, served on Meta.
See every ad
CGK Linens
Vita Hustle
437
CGK Linens
Vita Hustle
437
CGK Linens
Vita Hustle
Swipe to see more.
What Nova does
One employee. Ten jobs. Every day.
Nova isn't a chatbot you have to remember to ask. She has a job list, a schedule, and your numbers. Here are the six you'll feel first.
Buys your media
Meta, Google, TikTok, Snapchat, AppLovin and Amazon — every ad judged daily, budgets moved to what's working, nothing changed without your OK.
Runs your Amazon
Listings rewritten and kept healthy, ads run daily, best-seller rank and Buy Box watched every hour, restocks planned before you sell out.
Makes and launches ads
New ads every week from your creators, your Drive and your best sellers — named, tagged, budgeted and staged for a one-tap approval.
- @thecozyhome92k2 videos live$4,210
- @dormlifedani310k1 video live$1,880
- @sleepwithsarah184kSample shipped—
Finds creators on TikTok Shop
Nova finds creators who already sell in your category, sends the samples, tracks what they post and what it sells, and turns the winners into ads.
- 28%email + SMS
- Paid ads48%
- Email22%
- Organic & returning24%
- SMS6%
Runs your email and SMS
Welcome, browse, cart, post-purchase and win-back flows built from playbooks that already run for six brands — then tested and tuned for yours.
Which products drove the AOV lift last month?
Three products explain 78% of it: the King bamboo set, the Queen duvet bundle and the wrap-around bedskirt. 61% of those orders came from Meta prospecting.
Answers anything, in Slack or Claude
“Which products drove last month's AOV lift?” Ask Nova in Slack or ask Claude on your laptop. Same numbers, same answer, in seconds.
The other four — reports, competitors, your store pages and the daily schedule — are on everything Nova does.
Lives in Slack
See it the way your team will.
No new app to learn. Nova posts, proposes and answers in the Slack channels you already use — and she waits for your approval before anything changes.
Harbor & Pine is a made-up brand. Names and numbers are examples.
reports
Blended ROAS
2.6×
+0.3 vs 7d
Meta
2.9×
+0.4
2.1×
−0.1
Amazon TACOS
11%
flat
- 2 ad sets under your floor
- Queen White sheets · 9 days of stock left
Your numbers, every morning
Charts your whole team can read. No dashboard to log into.
Nova posts the numbers that matter in Slack, drops them into a Google Sheet that refreshes itself, and builds the Monday deck. Here's the kind of thing she sends.
Revenue · last 30 days
$612k
+11% vs prior 30
Ad spend
$228k
+4%
Blended ROAS
2.68×
+0.19
Email + SMS revenue
$171k
28% of total
Revenue by channel
Monthly, last six months
- Amazon
- Shopify
- TikTok Shop
- Wholesale
Where revenue comes from
Last 30 days
- Paid ads48%
- Email22%
- Organic & returning24%
- SMS6%
Blended return on ad spend
Weekly, all channels · target 2.4×
- Blended ROAS
- Target
Example numbers for a made-up brand. Your charts read from your own stores and ad accounts.
Creative and creators
One winning video. Every platform. Automatically.
A creator posts on TikTok Shop and it sells. Nova notices, pulls the video, and turns it into ads on Meta, TikTok, Snapchat, AppLovin and YouTube — tagged, budgeted and staged for your approval. Winners on one platform become tests on the next.
TikTok Shop$4,210 in sales@thecozyhome
posted Tuesday · 92k followers · sample sent by Nova two weeks ago
Meta
staged · $50/day
TikTok Ads
staged · $50/day
Snapchat
staged · $50/day
AppLovin
staged · $50/day
YouTube
staged · $50/day
Google
staged · $50/day
Creators found
Nova finds creators who already sell in your category on TikTok Shop, sends the offer, ships the sample.
Videos tracked
Every post is watched and every sale credited to the creator who made it — so you know who's worth a second box.
Winners recycled
The best videos become ads everywhere else. Fatigue is spotted early and the next batch is briefed.
How did last weekend's sale do compared to Memorial Day, and which products should we feature next time?
Last weekend did $184k across Shopify and Amazon — 22% more than Memorial Day on 9% more ad spend, so it was more efficient, not just bigger.
Revenue
$184k
+22%
Ad spend
$58k
+9%
New customers
2,410
+31%
Feature the bamboo sheet set and the duvet bundle next time — they were 61% of new-customer orders and both still have 40+ days of stock. I'd skip the bedskirt promo; it sells fine at full price.
From your own sales, ad and inventory data · live to the hour
Claude, connected
Your whole business, one question away.
We connect Claude to your numbers. Anyone on your team opens Claude, asks a plain question, and gets an answer from your real sales, ads, inventory, email and reviews. The same numbers Nova uses in Slack.
- Ask like you'd ask a colleague. No dashboards, no exports.
- Answers come from your own data, live to the hour.
- Charts, sheets and slides on request.
- Read-only by design. Changes still go through Nova and your approval.
You own it
We build your machine and ship it to your office. It's yours.
Every Growth Dept client gets a dedicated machine, built and configured for their brand. It runs Nova, holds your data, and connects to everything. It lives with you — and if you ever move on, it keeps running and everything we built stays yours.
Built for you
Configured for your brand, your accounts, your Slack.
Lives in your office
Your data stays on your premises, under your control.
Yours, outright
The machine, Nova, the data and every playbook are your IP from day one.
Keeps running
If you leave, nothing switches off. We hand you the keys and the manual.
Proven, then fitted
Proven on $800M+ a year in real sales. Fitted to your brand.
Nothing Nova builds starts from a blank page. Every store page, email flow, ad structure and Amazon listing comes from playbooks that already run for the six brands we manage. Then we fit them to your products, your customers and your voice.
- WELCOME10
Day 0 Day 2 Day 5 Email & SMS flows
Welcome, browse, cart, post-purchase, win-back and VIP, rebuilt for your brand and tested against each other.
Cooling Bamboo Sheet Set
4.8 · 2,140
$109 $129
TFQKAdd to cartStore pages that convert
Product pages, bundles and reviews laid out the way our best-selling stores do it, then fitted to your catalog.
- $50Thu$150Day 7$400Day 14WinnerDay 21PausedDay 7
Ad testing system
How many ads to launch, how much each gets, when to call a winner, when to pull a loser. A system, not a guess.
- BeforeNo A+AfterA+
Title, bullets and images rewritten with the words that rank and sell.
Amazon listing formula
Titles, bullets and images built from what actually ranks and converts across nine marketplaces.
How it works
In your Slack in a week. Running everything in thirty days.
No long onboarding, no 40-slide kickoff. Four weeks from the first call to a department that runs every day.
Your first 30 days
5 milestones- 1
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- Day 1The call
- Day 7Nova in your Slack
- Day 14Everything connected · morning brief
- Day 21Nova proposing
- Day 30Machine in your office · weekly review
- Week 1
Step 1: A call, then we build
Forty-five minutes on your numbers. Then we build your machine for your brand.
- Week 2
Step 2: Nova joins your Slack
Stores, marketplaces, ad accounts and email connected. The morning brief starts.
- Week 3
Step 3: Nova starts proposing
Ad changes, restocks, new ads and email tests arrive in Slack for your approval.
- Week 4
Step 4: You set the limits. She runs.
Three numbers per channel. The machine ships to you. The weekly review starts.
Your part: a few sign-ins, three numbers per channel, one signature.
One flat fee
One flat monthly fee. No credits. No percentage of ad spend.
Packages start at $10,000 a month and include Nova, your machine, your numbers in one place and a human growth executive. Everything we build is yours.
What a year costs
Three in-house hires (low and high end) against the Department package
Typical fully loaded US ranges for three senior ecommerce growth roles, not quotes. Department is list price times twelve.
Weeks until the first morning report
Three in-house hires (fast and typical) against the Department package
Typical hiring and ramp times for three senior roles, not a guarantee. Nova is in your Slack within a week of the first call.
Growth Desk
$10,000per month
Nova runs your paid growth.
Brands from $3M–$20M that want media buying and creative handled every day.
Department
Most brands$17,500per month
The whole department, Amazon included.
Brands from $10M–$100M selling on Shopify and Amazon.
Group
Custom
Several brands, one department.
Holding groups, aggregators and operators running multiple storefronts.
Every package includes the machine we build and ship to you, at a fixed one-time price quoted before you sign. Everything each package includes.
Questions
The ones founders ask on the first call.
What exactly is Nova?
Nova is an AI employee who lives in your Slack. She buys your media, watches your Amazon listings, launches new ads from your creators, runs your email and SMS, and answers any question about your business from your own numbers. You can rename her.
How is this different from Viktor or another AI assistant?
Viktor gives you a capable assistant you still have to manage, billed in credits. Growth Dept installs the whole department. Nova, your numbers in one place, media buying on six platforms, Amazon, creators and email, on a machine we build and ship to you. A human growth executive reviews the numbers with you every week.
Who actually changes my ads?
Nova proposes; someone on your team approves. Every change shows up in Slack with before and after, and nothing moves until you tap Approve. Once you trust her, you can let her act inside three numbers you set per channel — a daily budget ceiling, a return floor, a daily scale cap — and she reports every hour.
What happens when Nova makes a bad call?
Every change is logged with its before and after, so any of them can be undone with one message. When a person on your team changes something, Nova leaves it alone for two days. And your growth executive walks through every miss with you on Monday, so the same mistake is not made twice.
Next step
Meet Nova. Book a 45-minute call.
Bring your store URL and the numbers you already trust. You'll leave with a written plan: what Nova takes on first, what it costs, and when she's in your Slack.