How it works
From a 45-minute call to a department that runs every day.
No long onboarding, no 40-slide kickoff. Nova is in your Slack within a week and running everything inside thirty days. Here's what happens, step by step, and the little we need from you.
Your first 30 days
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- Day 1The call
- Day 7Nova in your Slack
- Day 14Everything connected · morning brief
- Day 21Nova proposing
- Day 30Machine in your office · weekly review
- one call to start
- 45 min
- Nova in your Slack
- Day 7
- fully running, machine in your office
- Day 30
- review with your growth executive
- Weekly
Step by step
Eight steps. Most of them are ours.
Here's the whole thing, in order, with what happens at each step and the one thing we need from you.
Day 1
Step 1: The call
Forty-five minutes with your growth executive. We look at your numbers, agree on what you'd hand off first, and list the stores, marketplaces and ad accounts to connect. You leave with a written plan.
Your part: Bring your store link and the numbers you already trust.
Install call
Tuesday · 45 minutes · video
Sarah (founder) and Holden (your growth executive)- Your numbers today: revenue, ad spend, what's working
- What you'd hand off first if you could
- Which stores, marketplaces and ad accounts to connect
- What Nova takes on in month one
You leave with a written plan: what Nova does first, what it costs, and the day she joins your Slack.
Week 1
Step 2: We build your machine
A dedicated machine, built for your brand. Nova is installed on it with the name and tone you chose, and our proven playbooks for ads, email, store pages and Amazon are fitted to your products. It runs from our side for the first month while everything is connected, then ships to you.
Your part: Nothing. We'll send a short progress note.
Building your machine
Day 3 of 7
- Machine built for Harbor & Pinedone
- Nova installed with your name and tonedone
- Your playbooks tailored to beddingin progress
- Final checks, then Nova goes live in your Slacknext
Week 1
Step 3: Nova joins your Slack
Nova shows up in the channels you picked and says hello. From day one you can ask her anything about the business and she answers from your numbers.
Your part: Add Nova to Slack. Two clicks, and we walk you through it.
Search Harbor & PineHgrowth-dept
119:02 AMHolden added Nova to the channelNovaapp9:02 AMHi, I'm Nova. I'll be your growth department here in Slack. Starting tomorrow I'll post a morning brief at 6:00 in #reports. Ask me anything about the business any time — just @Nova me.Sarah9:05 AMWelcome @Nova. What have we sold so far today?Novaapp9:05 AM$21.4k across Shopify and Amazon — 58% Amazon, 42% your site. Best seller was the Queen bamboo set. I'll have the full picture once the ad accounts are connected this week.Week 2
Step 4: Your stores, marketplaces, ads and email get connected
Shopify, Amazon, TikTok Shop, every ad account, Klaviyo, your attribution tool and your spreadsheets. All your numbers land in one place, on your machine. Claude is connected too, so your team can ask it about the business from their laptops.
Your part: Sign in to each account once. We handle the rest.
Connected to Harbor & Pine
12 of 12
Shopify
Amazon
TikTok Shop
Meta
Google Ads
TikTok
Snapchat
AppLovin
Klaviyo
Northbeam
Google Sheets
Claude
You sign in to each one once. We do the rest. Anything else your team uses can be added later.
Week 2
Step 5: The morning brief starts
Every day at 6:00, before anyone opens a laptop: the last 24 hours of revenue and return by channel, what moved, what's about to run out, and what Nova suggests doing about it.
Your part: Read it with your coffee. Ask follow-ups in plain English.
Search Harbor & PineHreports
116:00 AMNova posted the morning briefNovaapp6:00 AMMorning. The last 24 hours came in at 2.6× blended, up from the 7-day. Two ad sets are under your floor and Queen White sheets are nine days from selling out.Morning brief · last 24 hoursNovaBlended ROAS
2.6×
+0.3 vs 7d
Meta
2.9×
+0.4
Google
2.1×
−0.1
Amazon TACOS
11%
flat
- 2 ad sets under your floor
- Queen White sheets · 9 days of stock left
Open the full briefWeek 3
Step 6: Nova starts proposing
Ad changes, restocks, new ads, email tests. For a week she posts what she would have done and why, and changes nothing. You correct her where she's wrong; she remembers.
Your part: Tell her where you disagree. That's how she learns your business.
Search Harbor & PineHapprovals
11Novaapp9:00 AMHere's what I would have changed today, and why. I haven't touched anything.Watch mode · what I would have done todayNovaPause Prospecting · Broad · UGC-07
0.9× for 7 days, under your 1.2× floor
Scale Duvet-03 from $400 to $625 a day
3.4× and still climbing
Add 14 wasted search terms as negatives on Amazon
$310 spent, no sales in 30 days
Nothing changed. For the first week you see my reasoning; you tell me where I'm wrong.
Maya9:12 AMAgree on the first two. Leave the Amazon negatives — a few of those are new products we're seeding.Novaapp9:12 AMNoted. I'll keep seeded products out of the negatives list from now on.Week 4
Step 7: You approve, then set the limits
Proposals arrive with before and after. You tap Approve or Skip. Once you trust her, you set three numbers per channel, a daily budget ceiling, a return floor and a daily scale cap, and Nova runs inside them, reporting every hour.
Your part: Three numbers per channel. Raise or lower them any time.
Watch
1 / 3Nova suggests. Nothing changes.
Approve
2 / 3You tap Approve or Skip in Slack.
Run
3 / 3Inside your limits, she acts and reports hourly.
set by Sarah Your limits · Meta- Daily budget ceiling
- $6,000
- Return floor
- 2.0×
- Biggest change in a day
- 25%
Anything outside these three numbers still comes to you as a proposal. Same three, per channel, on Google, TikTok, Snapchat, AppLovin and Amazon.
Day 30
Step 8: The machine ships to your office. The weekly review starts.
Your machine arrives, gets plugged in, and takes over. Everything on it is yours. From here on, your growth executive reviews the numbers with you every week.
Your part: Plug it in. Show up on Monday.
Delivered to your office
Day 30 · signed for by Maya
- Plugged in, on your network, running
- Nova, your data and every connector on board
- Nothing switches off if you ever move on
Weekly review
Mondays · 9:00 · 45 minutes · with Holden
Revenue
$148k
+9% wk
Blended ROAS
2.7×
+0.2
Amazon rank
#380
from #440
- What moved and why
- What Nova changed this week
- Decisions that need you
- Next week's plan
Your side, our side
A call, a few sign-ins, three numbers. We do the rest.
Most of the install is our work. Your part is the handful of things only an owner can do.
What you do
Take one 45-minute call
Your numbers, your priorities, your accounts.
Add Nova to Slack
Two clicks. We walk you through it.
Sign in to each account once
Shopify, Amazon, your ad accounts, Klaviyo. We never ask for your passwords.
Set your limits
A daily budget ceiling, a return floor and a daily scale cap per channel. Change them any time.
Tap Approve or Skip
When Nova proposes something. Takes seconds.
Show up on Monday
Forty-five minutes a week with your growth executive.
What we do
Build your machine
Configured for your brand and shipped to your office.
Set up Nova
Your name for her, your channels, your tone, your rules.
Connect everything
Every store, marketplace, ad account, email tool and spreadsheet.
Put all your numbers in one place
On your machine, refreshed around the clock, backed up nightly.
Connect Claude to your business
So anyone on your team can ask a plain question and get a real answer.
Run it every day, review it every week
A human growth executive is accountable for the numbers.
The first 30 days
In your Slack in a week. Running everything in thirty days.
What's live at the end of each week. Each item is something you can see for yourself in Slack, not a status update.
What you get in the first 30 days
15 of 15Week 1
- Your machine built and configured
- Nova in your Slack, answering questions
- A written plan for month one
Week 2
- Every store, marketplace and ad account connected
- All your numbers in one place, on your machine
- The morning brief, every day at 6:00
- Claude connected to your business
Week 3
- Ad changes proposed daily, with reasons
- Amazon listings, rank, Buy Box and stock watched
- First new ads staged from your creators and your Drive
- Email and SMS flows rebuilt from proven playbooks
Week 4
- Your limits set per channel; Nova running inside them
- Creator outreach live on TikTok Shop
- The machine delivered to your office
- First weekly review with your growth executive
Nova in your Slack
Day 7
answering from your numbers
Fully running
Day 30
every desk, every day
Hours a week your team spends on reporting and ad changes
Before Nova, then week by week
- Your team
- Nova
Example numbers.
What you keep
Everything we build is yours. If you ever move on, it keeps running.
The machine sits in your office. Nova, your data and your playbooks live on it. End the engagement and nothing switches off — we hand you the keys and the manual.
The machine
Built for you, delivered to your office, your property from day one.
Nova
Set up for your brand, with everything she's learned about your business.
Your data
Every number from every store, marketplace and ad account, in one place, on your machine.
Your playbooks
The ad, email, store page and Amazon playbooks, tailored to your products.
Your Slack app
Installed in your workspace under your name. The channels and the record of every change stay with you.
Then, every week
Forty-five minutes on Monday with a human who owns the numbers.
Nova runs the department every day. Your growth executive reviews it with you every week: what moved, what changed, what's next, and the few decisions only you can make.
Weekly growth review
Every Monday · 9:00 · 45 minutes
- 0110 min
The numbers
Revenue, ad spend and return by channel — this week against last, with the reasons.
- 0210 min
What Nova changed
Every ad, budget, listing and email change, with what it did.
- 0310 min
What's next
New ads, creators, tests and restocks queued for the week.
- 0410 min
Decisions
The handful of calls only you can make. Limits raised or lowered.
- 055 min
Your questions
Anything at all. Holden brings the answers; Nova brings the charts.
reports
Revenue
$148k
+9% vs last wk
Ad spend
$54k
+3%
Blended ROAS
2.7×
+0.2
14 slides · 3 decisions flagged for Sarah · the sheet refreshes itself every hour
What we look at first
Blended return on ad spend, weekly · target 2.4×
- Blended ROAS
- Target
Example numbers.
Questions
The ones founders ask on the first call.
Who actually changes my ads?
Nova proposes; someone on your team approves. Every change shows up in Slack with before and after, and nothing moves until you tap Approve. Once you trust her, you can let her act inside three numbers you set per channel — a daily budget ceiling, a return floor, a daily scale cap — and she reports every hour.
What do you mean by 'you own the machine'?
We build a dedicated machine for your brand, set it up, and ship it to you. It runs Nova, holds your numbers and every connection. It's your property and your IP from day one.
How long does it take?
Nova is in your Slack within a week. Media buying, Amazon, email and creators are fully running inside thirty days, with a written plan at every step.
Do you replace my agency?
Usually, yes. Your team keeps the judgment calls and gets a colleague who never sleeps. Your growth executive is there for the decisions that need a human.
Next step
Meet Nova. Book a 45-minute call.
Bring your store URL and the numbers you already trust. You'll leave with a written plan: what Nova takes on first, what it costs, and when she's in your Slack.