How it works
From a 45-minute call to a department that runs every day.
No long onboarding, no 40-slide kickoff. Your AI team is in your Slack within a week and running everything inside thirty days. Here's what happens, step by step, and the little we need from you.
Your first 30 days
5 milestones- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
- 13
- 14
- 15
- 16
- 17
- 18
- 19
- 20
- 21
- 22
- 23
- 24
- 25
- 26
- 27
- 28
- 29
- 30
- Day 1The call
- Day 7Your AI team in your Slack · first brief
- Day 14Everything connected
- Day 21Your AI team proposing
- Day 30Machine in your office · weekly review
- one call to start
- 45 min
- Your AI team in your Slack
- Day 7
- fully running, machine in your office
- Day 30
- review with your growth executive
- Weekly
Step by step
Eight steps. Most of them are ours.
Here's the whole thing, in order, with what happens at each step and the one thing we need from you.
Day 1
Step 1: The call
Forty-five minutes with your growth executive. We look at your numbers, agree on what you'd hand off first, and list the stores, marketplaces and ad accounts to connect. You leave with a written plan.
Your part: Bring your store link and the numbers you already trust.
Install call
Tuesday · 45 minutes · video
Sarah (founder) and your growth executive- Your numbers today: revenue, ad spend, what's working
- What you'd hand off first if you could
- Which stores, marketplaces and ad accounts to connect
- What your AI team takes on in month one
You leave with a written plan: what your AI team does first, what it costs, and the day it joins your Slack.
Week 1
Step 2: We build your machine
A dedicated machine, built for your brand. Your AI employees are installed on it with the names and tone you chose, and our proven playbooks for ads, email, store pages and Amazon are fitted to your products. For the first month it runs in our office, on your machine, under accounts in your name, while everything is connected and your AI team proves itself. On Day 30 it ships to you and we no longer hold a standing key. What protects it during those thirty days is on the security page.
Your part: Nothing. We'll send a short progress note.
Building your machine
Day 3 of 7
- Machine built for Harbor & Pinedone
- Your AI team installed with your name and tonedone
- Your playbooks tailored to beddingin progress
- Final checks, then your AI team goes live in your Slacknext
- Weeks 1–4
Your machine, our desk
Your accounts, your data, our hands on the setup
- Day 30 on
Your machine, your office
Ships to you. We no longer hold a key
Week 1
Step 3: Your AI team joins your Slack
Your AI employees join the channels you picked and introduce themselves. Ask them about the business from day one; they answer from your numbers.
Your part: Add your AI team to Slack. Two clicks, and we walk you through it.
Search Harbor & PineH- Johnson
- Nova
- Emily
- Carley
growth-dept
119:02 AMJohnson, Nova, Emily and Carley joined the channelNovaapp9:02 AMHi, I'm Nova. I'll bring your morning brief at 6:00 in #reports. Johnson is on paid media, Emily is on creative and Carley is on email. We all work from the same numbers.Sarah9:05 AMWelcome, team. What have we sold so far today?Novaapp9:05 AM$21.4k across Shopify and Amazon — 58% Amazon, 42% your site. Best seller was the Queen bamboo set. I'll have the full picture once the ad accounts are connected this week.Week 1
Step 4: The morning brief starts
From its first morning in Slack, at 6:00: the last 24 hours of revenue and return for every account already connected, what moved, what's about to run out, and what your AI team suggests doing about it. By week 2 it covers everything.
Your part: Read it with your coffee. Ask follow-ups in plain English.
Search Harbor & PineHreports
116:00 AMYour AI team posted the morning briefNovaapp6:00 AMMorning. The last 24 hours came in at 2.7× blended, up from the 7-day. Two ad sets are under your floor and Queen White sheets are nine days from selling out.Morning brief · last 24 hoursNovaBlended return
2.7×
+0.2 vs 7d
Meta
2.9×
+0.4
Google
2.1×
−0.1
Amazon ad cost
11%
of sales · flat
Email + SMS
$5.9k
27% of revenue
- 2 ad sets under your floor
- Queen White sheets · 9 days of stock left
- Welcome flow B: $2.54 per person, +38%
Week 2
Step 5: Your stores, marketplaces, ads and email get connected
Shopify, Amazon, TikTok Shop, every ad account, Klaviyo, your tracking tool and your spreadsheets. All your numbers land in one place, on your machine. Claude is connected too, so your team can ask it about the business from their laptops. Your accounts stay yours: your AI employees get access to Meta, Google, Amazon, TikTok, Snapchat and AppLovin as users, never owners, and you can remove that access from any platform in one click without telling us.
Your part: Sign in to each account once. We handle the rest. We never ask for your passwords.
Connected to Harbor & Pine
12 of 12
Shopify
Amazon
TikTok Shop
Meta
Google Ads
TikTok
Snapchat
AppLovin
Klaviyo
Northbeam
Google Sheets
Claude
Owner: Sarah People with access · Harbor & Pine ad accountJohnson · Advertiser access · added by SarahRemoveYou sign in to each one once. We do the rest. Your accounts stay yours. Each AI employee gets the access their work needs, and you can remove that access from any platform in one click.
Week 3
Step 6: Your AI team starts proposing
Ad changes, restocks, new ads, email tests. For a week your AI employees post what they would have done and why, without making changes. You correct their reasoning before giving them more responsibility.
Your part: Tell the team where you disagree. Those corrections shape the next proposal.
Search Harbor & PineHapprovals
11Johnsonapp9:00 AMHere's what I would have changed today, and why. I haven't touched anything.Watch mode · what I would have done todayJohnsonPause Prospecting · Broad · UGC-07
0.9× for 7 days, under your 1.6× floor
Scale Duvet-03 from $400 to $625 a day
3.4× and still climbing
Stop paying for 14 Amazon search terms that never sell
$310 spent, no sales in 30 days
Nothing changed. For the first week you see my reasoning; you tell me where I'm wrong.
Maya9:12 AMAgree on the first two. Leave the Amazon search terms alone — a few of those are new products we're seeding.Johnsonapp9:12 AMNoted. I'll keep search terms for seeded products running from now on.Week 4
Step 7: You approve, then set the limits
Proposals arrive with before and after. You tap Approve or Skip. Once you trust it, you set three numbers per channel, a daily budget ceiling, a return floor and a daily scale cap, and your AI team runs inside them, reporting every hour.
Your part: Three numbers per channel. Raise or lower them any time.
Watch
1 / 3Your AI team suggests. Nothing changes.
Approve
2 / 3You tap Approve or Skip in Slack.
Run
3 / 3Inside your limits, it acts and reports hourly.
set by Sarah Your limits · Meta- Daily budget ceiling
- $9,000
- Return floor
- 1.6×
- Biggest change in a day
- 25%
Anything outside these three numbers still comes to you as a proposal. Same three, per channel, on Google, TikTok, Snapchat, AppLovin and Amazon.
Day 30
Step 8: The machine ships to your office. The weekly review starts.
Your machine arrives, gets plugged in, and takes over. Everything on it is yours. From here on, your growth executive reviews the numbers with you every week.
Your part: Plug it in. Show up on Monday.
Delivered to your office
Day 30 · signed for by Maya
- Plugged in, on your network, running
- Your AI team, your data and every connection on board
- Nothing switches off if you ever move on
Weekly review
Mondays · 9:00 · 45 minutes · with your growth executive
Revenue
$148k
+9% wk
Blended return
2.7×
+0.2
Amazon rank
#400
from #460
- What moved and why
- What your AI team changed this week
- Decisions that need you
- Next week's plan
Your side, our side
A call, a few sign-ins, three numbers. We do the rest.
Most of the install is our work. Your part is the handful of things only an owner can do.
What you do
Take one 45-minute call
Your numbers, your priorities, your accounts.
Add your AI team to Slack
Two clicks. We walk you through it.
Sign in to each account once
Shopify, Amazon, your ad accounts, Klaviyo. We never ask for your passwords.
Set your limits
A daily budget ceiling, a return floor and a daily scale cap per channel. Change them any time.
Tap Approve or Skip
One card per platform at 9:00, with every proposal on it. Not a stream. An unanswered card is a Skip; nothing waits on you.
Show up on Monday
Forty-five minutes a week with your growth executive.
What we do
Build your machine
Configured for your brand and shipped to your office.
Set up your AI team
Your names for the agents, your channels, your tone, your rules.
Connect everything
Every store, marketplace, ad account, email tool and spreadsheet.
Put all your numbers in one place
On your machine, refreshed around the clock, backed up nightly.
Connect Claude to your business
So anyone on your team can ask a plain question and get a real answer.
Run it every day, review it every week
A human growth executive is accountable for the numbers.
The first 30 days
In your Slack in a week. Running everything in thirty days.
What's live at the end of each week. Each item is something you can see for yourself in Slack, not a status update.
What you get in the first 30 days
15 of 15Week 1
- Your machine built and configured
- Your AI team in your Slack, answering questions
- The first morning brief, at 6:00
- A written plan for month one
Week 2
- Every store, marketplace and ad account connected
- All your numbers in one place, on your machine
- The morning brief now covers every account
- Claude connected to your business
Week 3
- Ad changes proposed daily, with reasons
- Amazon listings, rank, Buy Box and stock watched
- First new ads staged from your creators and your Drive
- Email and SMS flows rebuilt from proven playbooks
Week 4
- Your limits set per channel; your AI team running inside them
- Creator outreach live on TikTok Shop
- The machine delivered to your office
- First weekly review with your growth executive
Your AI team in your Slack
Day 7
answering from your numbers
Fully running
Day 30
every desk, every day
Hours a week your team spends on reporting and ad changes
Before your AI team, then week by week
- Your team
- Your AI team
Example numbers.
What you keep
Everything we build is yours. If you ever move on, it keeps running.
The machine sits in your office. Your AI team, your data and your playbooks live on it. End the engagement and nothing switches off: your AI team keeps running exactly as it is, with the manual and the change record. The AI accounts are already in your name, so the provider bills you directly and nothing else changes.
The machine
Built for you, delivered to your office, your property from day one.
Your AI team
Set up for your brand, with everything it's learned about your business.
Your data
Every number from every store, marketplace and ad account, in one place, on your machine.
Your playbooks
The ad, email, store page and Amazon playbooks, tailored to your products.
Your Slack app
Installed in your workspace under your name. The channels and the record of every change stay with you.
Then, every week
Forty-five minutes on Monday with a human who owns the numbers.
Your AI team runs the department every day. Your weekly review is led by Holden Russell, CEO of Growth Dept and your growth executive. Holden reviews what moved, what changed, what's next, and the few decisions only you can make.
Weekly growth review
Every Monday · 9:00 · 45 minutes
- 0110 min
The numbers
Revenue, ad spend and return by channel — this week against last, with the reasons.
- 0210 min
What your AI team changed
Every ad, budget, listing and email change, with what it did.
- 0310 min
What's next
New ads, creators, tests and restocks queued for the week.
- 0410 min
Decisions
The handful of calls only you can make. Limits raised or lowered.
- 055 min
Your questions
Anything at all. Your growth executive brings the answers; your AI team brings the charts.
reports
Revenue
$148k
+9% vs last wk
Ad spend
$54k
+3%
Blended return
2.7×
+0.2
14 slides · 3 decisions flagged for Sarah · the sheet refreshes itself every hour
The first ninety days, against the plan
Blended return on ad spend, weekly · the line is written on the call
- What your AI team delivered
- The plan we agreed
- Where you started
- W4· Week 4 review with your growth executive
- W8· Week 8 review with your growth executive
- W12· Day 90 · on plan
Example numbers. The plan is written on the call and reported against every Monday.
Who is on the hook
Run by the people who run the six brands on this site.
Your growth executive is one of the operators who runs CGK Linens, Beckham Hotel Collection, SafeRest, Meliusly, 437 and Vita Hustle every day. They work with AI employees, a dedicated machine and a Monday review, just as they will for your brand.
Meet the people who will set up and run your department.
You will have a named growth executive and a team behind them.
Bedding
Swim and activewear
Nutrition
Hotel bedding
Mattress protection
Home
Forty-five minutes every Monday
The numbers, what your AI team changed, what is next, and the calls only you can make.
Sets and reviews your AI team's limits
The three numbers per channel are theirs to propose and yours to sign.
Same-day reply in Slack on weekdays
A person, not a support inbox. If your executive ever changes, you meet the next one before the switch, and they inherit the machine and the full change record.
Questions
The ones founders ask on the first call.
Who actually changes my ads?
Your AI team proposes; someone on your team approves. Every change shows up in Slack with before and after, and nothing moves until you tap Approve. Once you trust it, you can let it act inside three numbers you set per channel — a daily budget ceiling, a return floor, a daily scale cap — and it reports every hour. Even then, a new campaign, a price change, a listing edit or a customer email always waits for a tap.
What do you mean by 'you own the machine'?
We build a dedicated machine for your brand, set it up, and ship it to you. It runs your AI team, holds your numbers and every connection. It's your property from day one, and so is everything we build on it. After Day 30 we hold no standing key: when your AI team needs a hand from us, you grant access from Slack for that job, every sign-in by us lands in the change record with a name and a reason, and it switches off when the job is done.
How long does it take?
Your AI team is in your Slack within a week. Media buying, Amazon, email and creators are fully running inside thirty days, with a written plan at every step.
Do you replace my agency?
Usually, yes. Your people keep the judgment calls, while AI employees handle the daily work across channels. Your growth executive is there for the decisions that need a human.
Next step
Forty-five minutes with our team. Your AI team in your Slack a week later.
Bring your store URL and the numbers you already trust. You'll leave with a written plan: what your AI team takes on first, what it costs, and when it's in your Slack.
- Johnson
- Nova
- Emily
- Carley
growth-dept
Your department's first week. Roles are examples.