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GROWTH DEPT.

Amazon

Amazon, handled — every listing, every day.

Most of the brands we run sell more on Amazon than anywhere else, so Nova treats it as the main event. Nine marketplaces watched. Every listing checked daily. Every alert arrives with the fix already worked out.

Your Amazon scorecard · this morning

Example numbers.

Buy Box won today

98%

+3 pts vs last week

Best rank · Sheets & Pillowcases

#380

from #1,840 in March

Lowest days of stock

9

Bedskirt · shipment drafted

New reviews this week

38

4.6 average

Listings

Your listings, kept sharp.

A listing is a salesperson that never sleeps. Nova keeps every one of yours saying the right things, showing the right pictures and staying live.

  • Titles and bullets

    Rewritten in the words your customers already use, with the details they ask about most up front.

  • Images and A+ content

    Image sets filled out, swatches and size charts added, A+ modules designed on your brand.

  • Written from real reviews

    Nova reads every review and every customer question, then puts the answers in the listing.

  • Checked every day

    Suppressed listings, missing images, changed titles and unauthorized sellers are caught the morning they happen.

  • Previewed before it goes live

    Every change shows up in Slack as before and after. Nothing changes until someone on your team approves.

  • Easy to undo

    Every change is logged, and any of them can be rolled back with one message.

Queen Sheet Set · Harbor & Pine · amazon.com
Before
Product photo

Queen Sheets Set 4 Piece Bed Sheets Soft Microfiber Sheet Set

2,318

$3499

About this item

  • 4 piece sheet set
  • Soft microfiber material
  • Machine washable
3 imagesNo A+ content
After Approved by Sarah · live 12 Apr
Product photo

Harbor & Pine Queen Sheet Set — Extra Deep Pocket (18"), Cooling Brushed Microfiber, 4 Piece, White

2,318

$3499

About this item

  • Fits mattresses up to 18 inches — the pocket depth customers ask about most
  • Cool to the touch and stays put all night, with elastic all the way around
  • Softer after every wash — softness is the first thing reviewers mention
7 imagesA+ content added
Previewed in Slack, approved in one tap, live in 20 minutes. Conversion +14% in the four weeks after.Example listing.

Best-seller rank

Best-seller rank, tracked.

Rank is the scoreboard on Amazon. Nova records it for every product every day, and tells you what moved it.

Best-seller rank · three products · summer

Lower is better · listings rewritten in June, ads restructured in July

  • Queen Sheet Set
  • Wrap-around Bedskirt
  • King Duvet Cover
#0#750#1.5k#2.3k#3k1 Jun22 Jun13 Jul3 Aug24 AugQueen Sheet Set #400Wrap-around Bedskirt #1.2kKing Duvet Cover #2k

Example numbers.

Places gained in the last 30 days

By product line

0113227340454SheetsDuvetBedskirtPillowsQuilt

Example numbers.

  • Every product, every day

    Rank in every category the product sits in, for you and for the competitors you name.

  • Moves explained

    When rank jumps or slides, Nova says why: a price change, a stock-out, a competitor's deal, a review swing.

  • Tied to what you did

    Listing rewrites, ad changes and price moves are marked on the chart, so you see what actually worked.

Amazon ads

Ads, run daily.

Sponsored Products, Brands and Display, managed every day against the return you set. Waste comes out, winners get more, and you see every change before it happens.

Ad cost as a share of sales · summer

ACOS is ad spend over ad sales. TACOS is ad spend over all Amazon sales — the number that matters.

  • ACOS
  • TACOS
0%10%20%30%40%1 Jun22 Jun13 Jul3 Aug24 AugACOS 22%TACOS 10%

Example numbers.

  • Sponsored Products

    Your products in search results and on other product pages. The workhorse — most of your Amazon ad spend lives here.

  • Sponsored Brands

    Your logo and a row of products at the top of search. Wins the shopper before they see a competitor.

  • Sponsored Display

    Follows shoppers who looked and did not buy, on and off Amazon. Small budget, steady returns.

  • Wasted search terms cut every week, with the spend they were burning shown next to each one
  • Search terms that convert get their own campaign so they get the budget they deserve
  • Bids nudged toward the return you set — not chased up on a good day, not slashed on a bad one
  • Every change previewed in Slack; you approve, or let Nova act inside limits you set
Search Harbor & Pine
H

amazon

Novaapp8:00 AM
Weekly search-term review. Five terms spent $731 in the last 30 days and sold almost nothing — I would stop paying for them. One term is carrying the campaign; it should have its own budget.
Sponsored Products · 5 search terms to stop paying forNova
Search term30d spendSalesChange
queen bed frame$212$0Stop
sheets for rv$164$0Stop
kids twin sheets$138$29Stop
silk pillowcase$121$0Stop
purple sheets queen$96$0Stop
cooling sheets queen deep pocket$410$2,140Own campaign

Swipe to see all columns

Stops about $730 a month of waste · moves your best term into its own campaignApproveSkip
Maya8:12 AM
Approve. Give the deep-pocket term $60 a day to start.
Novaapp8:12 AM
Done. Five terms stopped, new campaign live at $60 a day. First read next Monday — I will tell you if it deserves more.
2
Message #amazon

Buy Box and price

Buy Box and price, watched every hour.

Lose the Buy Box and sales stop, even when the listing looks fine. Nova notices within the hour and tells you what to do about it.

Search Harbor & Pine
H

amazon

9:20 AMNova posted an alert
Novaapp9:20 AM
Heads up — you lost the Buy Box on the King duvet cover eight minutes ago. Here is the fix.
Buy Box lost · King Duvet Cover · NavyNova

Your price

$54.99

Winner

$52.49

−$2.50

Buy Box today

62%

from 100%

A new seller listed against your product at 9:12. Matching to $52.49 keeps you above your 40% margin floor. Holding costs about $600 a day at the current pace.

Match priceHold
Sarah9:28 AM
Match it. Who is the seller?
Novaapp9:31 AM
Matched — Buy Box back as of 9:31. The seller is new, with three listings and 41 feedback ratings. I have reported the listing to Brand Registry and I will keep checking every hour.
1
Message #amazon

Your price vs. lowest competitor · King Duvet Cover

Last 13 days · matched on 21 Aug

  • Your price
  • Lowest competitor
$50.00$52.00$54.00$56.00$58.0015 Aug18212427 AugYour price $52.49Lowest competitor $52.49

Example numbers.

  • Every listing, every hour

    Buy Box share, your price and the lowest price on the listing, checked around the clock.

  • The fix comes with the alert

    A price to match, a seller to report, a listing to fix — worked out before you read it.

  • A margin floor you set

    Nova never proposes a price below the margin you agreed. No racing to the bottom.

Stock

Restocks planned before you run out.

Selling out costs you rank, reviews and the Buy Box, and it takes weeks to earn back. Nova counts the days of stock left on every product and plans the restock before it is a problem.

Bedskirt · Queen · White · days left

9

Sells out 5 Sep · shipment drafted

Queen Sheet Set · White · days left

23

Shipment drafted for 12 Sep

King Duvet Cover · Navy · days left

61

Covered to January

Pillowcase Pair · Standard · days left

142

No action needed

Days of stock at current sales pace · example numbers.

Search Harbor & Pine
H

amazon

Novaapp6:00 AM
Restock plan for the week. The bedskirt is the urgent one — nine days left and a holiday spike coming. Two shipments cover everything through January.
Restock plan · drafted 6:00 AMNova
ProductSells outSendShip byCovered to
Bedskirt · Queen · White9 days1,400Fri 5 SepLate Nov
Queen Sheet Set · White23 days2,400Fri 12 SepMid Jan
King Duvet Cover · Navy61 daysMid Jan

Swipe to see all columns

Two shipments keep every product in stock through the holidays. Low-inventory fee avoided this month: $1,840.

Create both shipmentsEdit quantities
Maya7:05 AM
Create both. Bump the sheet set to 3,000 — we have the units.
Novaapp7:06 AM
Done. Both shipment plans created with the sheet set at 3,000. Labels are in your Drive folder; I will post when each shipment checks in at Amazon.
1
Message #amazon
  • Days of stock per product, recalculated every hour from real sales pace
  • Shipment plans drafted with quantities and ship-by dates, ready to approve
  • Amazon's low-inventory fees avoided by staying above the level they charge at
  • Ads slowed automatically when a product is about to sell out, so you never pay to run out faster

Reviews

Reviews, read for you.

Every review on every product, sorted by theme so you know what customers love, what they complain about, and what to fix first — without reading a thousand of them.

What reviews are about · last 90 days

Share of reviews by theme · all products

1,240reviews · 90 days
  • Softness and feel31%
  • Fit and pocket depth22%
  • Cooling18%
  • Durability after washing14%
  • Color accuracy9%
  • Delivery and packaging6%

Example numbers.

What customers love

  • Softness is the first thing most five-star reviews mention
  • Cooling sheets get praised by hot sleepers, especially in summer
  • Colors described as true to the photos on the newer image sets

What they complain about

  • Fitted sheets that slip on deeper mattresses
  • Pilling after many washes on one older fabric
  • A navy that arrived darker than the listing photos

What Nova did about it

  • Put the 18-inch pocket depth in the title and first bullet
  • Reshot the navy swatch and swapped the main image
  • Flagged the pilling theme to your product team with the affected sizes

New reviews land in Slack as they come in with the theme and the product. A sudden run of one-star reviews on one size is flagged the day it starts — usually a quality or fit issue you want to know about before it hits your rating.

Marketplaces

Nine marketplaces, one set of eyes.

Your US listing is the master. Nova keeps the other eight in step — sizes, spelling, language, price — and watches each one as closely as home.

  • US

    United States

    Your master listing

  • CA

    Canada

    Kept in step with US

  • MX

    Mexico

    Spanish listings

  • UK

    United Kingdom

    UK sizes and spelling

  • DE

    Germany

    German listings

  • FR

    France

    French listings

  • IT

    Italy

    Italian listings

  • ES

    Spain

    Spanish listings

  • AU

    Australia

    AU sizes

What is watchedUSCAMXUKDEFRITESAU
Listings kept in step with the US master
Best-seller rank, daily
Buy Box and price, hourly
Stock and restock plans
Reviews, sorted by theme
Ads, run daily
Profit by country, daily

Swipe to see all columns

Ads in the other marketplaces are switched on when you are ready to sell there at volume.

Every day

What Nova watches on Amazon, every day.

Nine things, checked on a schedule, reported in Slack. If one of them moves, you hear about it with the fix attached.

  • Daily

    Rank

    Best-seller rank for every product and the competitors you name.

  • Hourly

    Price

    Your price, the lowest price on the listing, and what it does to margin.

  • Hourly

    Buy Box

    Who has it, how much of the day you held it, and why you lost it.

  • Daily

    Stock

    Days of stock per product, inbound shipments, fee thresholds.

  • Daily

    Reviews

    New reviews by theme, rating swings, sudden one-star runs.

  • Daily

    Listing health

    Suppressed listings, missing images, changed titles, new sellers.

  • Daily

    Ads

    Spend, sales and return by campaign, wasted terms, bids.

  • Daily

    Competitors

    Their price, rank, deals and review counts, next to yours.

  • Weekly

    Returns

    Return rate by product and the reasons customers give.

Questions

The ones founders ask on the first call.

Do you take over our Seller Central account?

No. Nova connects to your account with the access you grant, under your name. You keep ownership of the account, the listings and the data, and every change she makes is logged with who approved it.

Will Nova change a listing without asking?

Never. Every listing change shows up in Slack as before and after, and it goes live only when someone on your team approves it. Any change can be rolled back with one message.

What about our Amazon ads?

Sponsored Products, Brands and Display are managed every day against the return you set. Wasted search terms come out weekly, terms that convert get their own campaigns, and you see every change before it happens — or let Nova act inside limits you set.

Which marketplaces do you cover?

The US, Canada, Mexico, the UK, Germany, France, Italy, Spain and Australia. Your US listing is the master; Nova keeps the others in step and watches rank, price, Buy Box, stock and reviews in each one.

Next step

Meet Nova. Book a 45-minute call.

Bring your store URL and the numbers you already trust. You'll leave with a written plan: what Nova takes on first, what it costs, and when she's in your Slack.