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GROWTH DEPT.

Amazon

Amazon, handled — every listing, every day.

Most of the brands we run sell more on Amazon than anywhere else. Your AI team treats it as the main event: nine marketplaces, every listing checked daily, every alert with the fix already worked out.

Queen Sheet Set · Harbor & Pine · amazon.com
Before
Product photo

Queen Sheets Set 4 Piece Bed Sheets Soft Microfiber Sheet Set

2,318

$3499

About this item

  • 4 piece sheet set
  • Soft microfiber material
  • Machine washable
3 imagesNo A+ content
After Approved by Sarah · live 15 Jun
Product photo

Harbor & Pine Queen Sheet Set — Extra Deep Pocket (18"), Cooling Brushed Microfiber, 4 Piece, White

2,318

$3499

About this item

  • Fits mattresses up to 18 inches — the pocket depth customers ask about most
  • Cool to the touch and stays put all night, with elastic all the way around
  • Softer after every wash — softness is the first thing reviewers mention
7 imagesA+ content added
Example: previewed in Slack, approved in one tap, live in 20 minutes.The listing and its numbers show how the system works, not a result.

Your Amazon scorecard · this morning

Example numbers.

Buy Box won today

98%

+3 pts vs last week

Best rank · Sheets & Pillowcases

#400

from #1,840 in June

Lowest days of stock

9

Queen Sheet Set · shipment ships 28 Aug

New reviews this week

96

4.6 average

Listings

Your listings, kept sharp.

A listing is a salesperson that never sleeps. Your AI team keeps every one of yours saying the right things, showing the right pictures and staying live.

Search Harbor & Pine
H

amazon

Novaapp8:05 AM
One listing change ready. Before and after below; nothing changes until you approve.
Listing change · Queen Sheet Set · title and bulletsNova

Before

Queen Sheets Set 4 Piece Bed Sheets Soft Microfiber Sheet Set

After

Harbor & Pine Queen Sheet Set — Extra Deep Pocket (18"), Cooling Brushed Microfiber, 4 Piece, White

Pocket depth is the most-asked question in your reviews and the most-searched phrase in your category. Bullets rewritten to match; 4 images added; A+ drafted. Goes live in about 20 minutes after you approve.

ApproveEditSkip
Sarah8:12 AM
Approve. Same treatment for the King set when you get to it.
Novaapp8:12 AM
Live at 8:31. King set drafted for tomorrow’s brief. Both are logged and can be rolled back with one message.
1
6:05 AM · next dayPillowcase Pair · King · Grey was suppressed in the UK overnight: the main image went missing. Re-uploaded the US main image. Back live 6:12. Nothing for you to do.
Novaapp7:10 AM
Notice from Amazon: the Queen sheet set is flagged for a pesticide claim. Cause and fix below.
Notice from Amazon · Queen Sheet Set · pesticide claimNova

The word “antibacterial” in bullet 3 reads as a pesticide claim. Bullet rewritten without it; appeal drafted with the safety sheet attached.

Send appealEdit
Sarah7:24 AM
Send.
Novaapp7:25 AM
Sent. Listing back live 11:40, logged.
1
Message #amazon

What you see in Slack: the change previewed, approved, live; a listing fixed before anyone was awake; a notice answered the morning it landed.

Shoppers who bought · Queen Sheet Set

Same traffic, half again as many buyers · out of every 100 visits, weekly

0%5%10%15%20%1 Jun22 Jun13 Jul3 Aug24 AugBought after visiting 17%1
  1. 15 Jun· Listing rewritten

Visits a day 410 → 440 · Bought 11.2% → 16.8%

Example numbers. Visits held at about 410 to 440 a day the whole time; the rewrite is what changed.

What your AI team does
  • Titles and bullets

    Rewritten in the words your customers already use, with the details they ask about most up front.

  • Images and A+ content

    Image sets filled out, swatches and size charts added, A+ modules designed on your brand.

  • Written from real reviews

    Your AI team reads every review and every customer question, then puts the answers in the listing.

  • Checked every day

    Suppressed listings, missing images, changed titles and unauthorized sellers are caught the morning they happen.

  • Previewed before it goes live

    Every change shows up in Slack as before and after. Nothing changes until someone on your team approves.

  • Easy to undo

    Every change is logged, and any of them can be rolled back with one message.

Best-seller rank

Best-seller rank, tracked.

Rank is the scoreboard on Amazon. Your AI team records it for every product every day, and tells you what moved it.

Best-seller rank · three products · summer

Lower is better · your AI team's changes marked

  • Queen Sheet Set
  • Wrap-around Bedskirt
  • King Duvet Cover
#1#750#1.5k#2.3k#3k1 Jun22 Jun13 Jul3 Aug24 AugQueen Sheet Set #400Wrap-around Bedskirt #1.2kKing Duvet Cover #2k12
  1. 15 Jun· Listing rewritten
  2. 13 Jul· Ads restructured

Example numbers.

Where you show up in search · Queen Sheet Set

Organic position for three searches, and a competitor you name · lower is better · 48 results to a page

  • cooling sheets queen
  • deep pocket queen sheets
  • queen sheet set
  • Northline Bedding · cooling sheets queen
#1#24pg 2#72pg 31 Jun22 Jun13 Jul3 Aug24 Aug

Example numbers.

  • Every product, every search, every day

    Best-seller rank and the search terms you care about, for you and for the competitors you name.

  • Moves explained

    When rank jumps or slides, your AI team says why: a price change, a stock-out, a competitor's deal, a review swing.

  • Tied to what you did

    Listing rewrites, ad changes and price moves are marked on the chart, so you see what actually worked.

Amazon ads

Ads, run daily.

Sponsored Products, Brands and Display, managed every day against the return you set. Waste comes out, winners get more, and you see every change before it happens.

What ads cost, as a share of sales · summer

The second line is the one that matters: what ads cost against everything you sell on Amazon.

  • Ad cost, ad sales only
  • Ad cost, all Amazon sales
0%10%20%30%40%1 Jun22 Jun13 Jul3 Aug24 AugAd sales only 22%All Amazon sales 11%

Example numbers.

  • Sponsored Products

    Your products in search results and on other product pages. The workhorse — most of your Amazon ad spend lives here.

  • Sponsored Brands

    Your logo and a row of products at the top of search. Wins the shopper before they see a competitor.

  • Sponsored Display

    Follows shoppers who looked and did not buy, on and off Amazon. Kept small until it proves its return.

  • Wasted search terms cut every week, with the spend they were burning shown next to each one
  • Search terms that convert get their own campaign so they get the budget they deserve
  • Bids nudged toward the return you set — not chased up on a good day, not slashed on a bad one
  • Every change previewed in Slack; you approve, or let your AI team act inside limits you set
  • Deal and coupon calendar planned around Prime Day and the holidays, priced against your margin floor
Search Harbor & Pine
H

amazon

Johnsonapp8:00 AM
Weekly search-term review. Five terms spent $731 in the last 30 days and sold almost nothing — I would stop paying for them. One term is carrying the campaign; it should have its own budget.
Search-term review · 5 to stop, 1 to promoteJohnson
  • queen bed frameStop

    $212 spent · $0 in sales

  • sheets for rvStop

    $164 spent · $0 in sales

  • kids twin sheetsStop

    $138 spent · $29 in sales

  • silk pillowcaseStop

    $121 spent · $0 in sales

  • purple sheets queenStop

    $96 spent · $0 in sales

  • cooling sheets queen deep pocketOwn campaign

    $410 spent · $2,140 in sales

Stops about $730 a month of waste · moves your best term into its own campaign with its own budgetApproveSkip
Maya8:12 AM
Approve. Give the deep-pocket term $60 a day to start.
Johnsonapp8:12 AM
Done. Five terms stopped, new campaign live at $60 a day. First read next Monday — I will tell you if it deserves more.
2
Message #amazon

Deal calendar · Sep to Dec

Every deal priced against your margin floor

  • Labor Day coupon · 10%Queen Sheet Setunits 2.4× · margin 21%
  • Prime Big Deal Days · Lightning DealBedskirtproposed · awaiting approval
  • Black Friday · 15% couponAll sheet setsdrafted
  • Cyber Monday · Best DealKing Duvet Coverdrafted

Results reported per deal · Example calendar.

Buy Box and price

Buy Box and price, watched every hour.

Lose the Buy Box and sales stop, even when the listing looks fine. Your AI team notices within the hour and tells you what to do about it.

Search Harbor & Pine
H

amazon

9:20 AMYour AI team posted an alert
Novaapp9:20 AM
Heads up — you lost the Buy Box on the King duvet cover eight minutes ago. Here is the fix.
Buy Box lost · King Duvet Cover · NavyNova

Your price

$54.99

Winner

$52.49

−$2.50

Buy Box · last hour

0%

from 100%

A new seller listed against your product at 9:12. Matching to $52.49 keeps the duvet cover above the 25% margin floor you set for it, after every cost. Holding costs about $600 a day at the current pace.

Recommend: match for today and report the seller. If the test buy is counterfeit, I file it under Brand Registry and restore your price.

Match priceReport + test buyHold
Sarah9:28 AM
Match it. Who is the seller?
Novaapp9:31 AM
Matched — Buy Box back as of 9:31. The seller is new, with three listings and 41 feedback ratings. I have reported the listing to Brand Registry and I will keep checking every hour.
1
Message #amazon

Your price vs. lowest competitor · King Duvet Cover

Last 13 days · a new seller arrived yesterday, matched this morning

  • Your price
  • Lowest competitor
$50.00$52.00$54.00$56.00$58.0015 Aug18212427 Aug
  • Your price $52.49
  • Lowest competitor $52.49

Example numbers.

What your AI team does
  • Every listing, every hour

    Buy Box share, your price and the lowest price on the listing, checked around the clock.

  • The fix comes with the alert

    Whether it is a new seller, a price on your own site that is lower than Amazon, or a pricing slip, the alert names the cause and the fix.

  • A margin floor you set

    One number per product: the margin after every cost. Your AI team never proposes a price below it. No racing to the bottom.

Stock

Restocks planned before you run out.

Selling out costs you rank, reviews and the Buy Box, and it takes weeks to earn back. Your AI team counts the days of stock left on every product and plans the restock before it is a problem.

Queen Sheet Set · White · days left

9

Sells out 5 Sep · shipment ships 28 Aug

Bedskirt · Queen · White · days left

23

Ships 5 Sep · lands 12 Sep

King Duvet Cover · Navy · days left

61

Covered to January

Pillowcase Pair · Standard · days left

142

No action needed

Days of stock at current sales pace · example numbers.

Search Harbor & Pine
H

amazon

Novaapp6:00 AM
Restock plan for the week. The Queen sheet set is the urgent one — nine days left and a holiday spike coming. Two shipments cover everything through January.
Restock plan · drafted 6:00 AMNova
  • Queen Sheet Set · WhiteReorder

    Sells out in 9 days · send 1,400 by Thu 28 Aug · lands 3 Sep

  • Bedskirt · Queen · WhiteReorder

    Sells out in 23 days · send 2,400 by Fri 5 Sep · lands 12 Sep

  • King Duvet Cover · NavyCovered

    Sells out in 61 days · covered to Mid Jan

Ship-by dates include Amazon’s receiving time, so nothing lands after it sells out. Two shipments keep every product in stock through the holidays. Low-inventory fee avoided this month: $1,840.

Create both shipmentsEdit quantities
Maya7:05 AM
Create both. Bump the sheet set to 3,000 — we have the units.
Novaapp7:06 AM
Done. Both shipment plans created with the sheet set at 3,000. Labels are in your Drive folder; I will post when each shipment checks in at Amazon.
1
Message #amazon
What your AI team does
  • Days of stock per product, recalculated every hour from real sales pace
  • Shipment plans drafted with quantities and ship-by dates, ready to approve
  • Amazon's low-inventory fee avoided on the fast sellers and its long-term storage fee avoided on the slow ones — quantities sized between the two
  • Ads slowed automatically when a product is about to sell out, so you never pay to run out faster
  • Counts what is already on the way and what is on your own warehouse shelf, not just what Amazon holds

Reviews

Reviews, read for you.

Every review on every product, sorted by theme so you know what customers love, what they complain about, and what to fix first — without reading a thousand of them.

What reviews are about · last 90 days

Share of reviews by theme · all products

1,240reviews · 90 days
  • Softness and feel31%
  • Fit and pocket depth22%
  • Cooling18%
  • Durability after washing14%
  • Color accuracy9%
  • Delivery and packaging6%

Example numbers.

Rating · all products · 90 days

4.6

from 4.4 in May

One-star reviews · this week

3

Queen Bedskirt · White · flagged

What customers love

  • Softness is the first thing most five-star reviews mention
  • Cooling sheets get praised by hot sleepers, especially in summer
  • Colors described as true to the photos on the newer image sets

What they complain about

  • Fitted sheets that slip on deeper mattresses
  • Pilling after many washes on one older fabric
  • A navy that arrived darker than the listing photos

What your AI team did about it

  • Put the 18-inch pocket depth in the title and first bullet
  • Reshot the navy swatch and swapped the main image
  • Flagged the pilling theme to your product team with the affected sizes
  • Review requests sent on every eligible order, inside Amazon's rules
Search Harbor & Pine
H

amazon

Novaapp7:40 AM
A run of one-star reviews on one size. Details and the drafted note below.
Three one-star reviews since Monday · Queen Bedskirt · WhiteNova

All three say the elastic split. Same batch, sizes Queen and King. Rating goes 4.6 → 4.5 if it continues.

I have drafted a note to your supplier with the batch numbers and paused the size in ads until we know more.

Send to supplierHold

New reviews land in Slack as they come in, with the theme and the product. A sudden run of one-star reviews on one size is flagged the day it starts, usually a quality or fit issue you want to know about before it reaches your rating.

Profit

Profit after Amazon's cut, every morning.

Sales are what Amazon shows you. Profit is what is left after the referral fee, the shipping fee, storage, ads and returns. Your AI team works it out per unit, per product and per country, and steers ads and prices by it.

What you keep per unit · Queen Sheet Set at $34.99

One unit, sold on amazon.com, after every cost that follows it

  • Amazon's fee$5.25
  • Pick, pack and ship$7.40
  • Ads$3.60
  • Returns$0.90
  • Product cost$9.80
  • You keep$8.04

$8.04 of every $34.99 stays with you: 23%. Every ad and price decision on this page is made against that number, not against sales.

Example numbers. Yours read from your own fee reports, live each morning.

Search Harbor & Pine
H

amazon

Novaapp6:00 AM
Yesterday on Amazon, after fees: $9,300 kept on $41,200 sold. The US carried 74% of it. One product fell under its margin floor; details in the card.
Amazon · yesterday, after Amazon's cutNova

Sales

$41,200

Ads

$3,900

9% of sales

Amazon fees

$12,100

Profit

$9,300

23% after every cost

  • US 74%
  • CA 11%
  • UK 9%
  • DE 6%

Bedskirt margin slipped to 18%, under the 20% floor you set for it, after Amazon’s fee change. I have paused its lowest-return search term and drafted a $1 price move for you to look at.

See the price moveProfit by product
Message #amazon

Marketplaces

Every marketplace you sell in, one set of eyes.

Up to nine marketplaces. Your US listing is the master; your AI team keeps every other one you sell in step — sizes, spelling, language, price — and watches each as closely as home.

  • US

    United States

    Your master listing

  • CA

    Canada

    Kept in step with US

  • MX

    Mexico

    Spanish listings

  • UK

    United Kingdom

    UK sizes and spelling

  • DE

    Germany

    German listings

  • FR

    France

    French listings

  • IT

    Italy

    Italian listings

  • ES

    Spain

    Spanish listings

  • AU

    Australia

    AU sizes

Same product, nine prices · Queen Sheet Set

Held within 5% of the US price after currency and tax

  • US

    $34.99

    master

  • CA

    C$46.99

    in step

  • MX

    MX$649

    in step

  • UK

    £28.99

    in step

  • DE

    €32.99

    in step

  • FR

    €32.99

    in step

  • IT

    €33.49

    in step

  • ES

    €32.99

    in step

  • AU

    A$48.99

    6% below · fixing

Example prices. Your AI team proposes the AU move in Slack; it goes live when you approve.

Watched in all nine

  • listings
  • rank
  • Buy Box and price
  • stock
  • reviews
  • profit

Ads run today in

  • US
  • CA
  • UK
  • DE

Switched on elsewhere when you sell there at volume.

Every day

What your AI team watches on Amazon, every day.

Eleven things, checked on a schedule, reported in Slack. If one of them moves, you hear about it with the fix attached.

  • Daily

    Rank

    Best-seller rank for every product and the competitors you name.

  • Hourly

    Price

    Your price, the lowest price on the listing, and what it does to margin.

  • Hourly

    Buy Box

    Who has it, how much of the day you held it, and why you lost it, including when Amazon hides it because your price is lower somewhere else.

  • Daily

    Stock

    Days of stock per product, inbound shipments, fee thresholds.

  • Daily

    Reviews

    New reviews by theme, rating swings, sudden one-star runs.

  • Daily

    Listing health

    Suppressed listings, missing images, changed titles, new sellers.

  • Daily

    Ads

    Spend, sales and return by campaign, wasted terms, bids.

  • Daily

    Competitors

    Their price, rank, deals and review counts, next to yours.

  • Weekly

    Returns

    Return rate by product and the reasons customers give.

  • Daily

    Account health

    Policy warnings, complaints about your brand and performance notices flagged the morning they land, with the reply drafted.

  • Weekly

    Deals and coupons

    Prime Day, Lightning Deals and coupons planned on your calendar, priced against your margin floor, with results reported per deal.

Questions

The ones founders ask on the first call.

Do you take over our Seller Central account?

No. Your AI team connects to your account with the access you grant, under your name. You keep ownership of the account, the listings and the data, and every change it makes is logged with who approved it.

Will your AI team change a listing without asking?

Never. Every listing change shows up in Slack as before and after, and it goes live only when someone on your team approves it. Any change can be rolled back with one message.

What about our Amazon ads?

Sponsored Products, Brands and Display are managed every day against the return you set. Wasted search terms come out weekly, terms that convert get their own campaigns, and you see every change before it happens — or let your AI team act inside limits you set.

We already have an Amazon agency. Does your AI team replace them?

Usually, yes, for the day-to-day: listings, ads, stock and monitoring. If you keep an agency for photography or brand strategy, your AI team reports to them the same way it reports to you.

What if a listing or the account is flagged?

Your AI team reads every notice from Amazon the morning it lands, drafts the response, and your growth executive reviews it with you before anything is sent. You never find out about a flag from a sales drop.

Which marketplaces do you cover?

Any of the US, Canada, Mexico, the UK, Germany, France, Italy, Spain and Australia — whichever you sell in. Your US listing is the master; your AI team keeps the others in step and watches rank, price, Buy Box, stock and reviews in each one, and switches a new marketplace on when you open it.

Do we need Brand Registry or FBA?

Brand Registry makes A+ content, Sponsored Brands and counterfeit reports possible, so we set it up in week one if you do not have it. FBA is not required; your AI team plans stock the same way for products you ship yourself.

Does your AI team answer customer questions on Amazon?

It drafts answers to product questions and buyer messages from your listing and your reviews. Your team approves them in Slack the first month, then you decide what it can send on its own.

Next step

Forty-five minutes with our team. Your AI team in your Slack a week later.

Bring your Amazon storefront. You leave with what your AI team would fix first: the listing, the ad, the restock or the review theme it would start on.

Search Harbor & Pine
H
  • Johnson
  • Nova
  • Emily
  • Carley

growth-dept

Mon 5:58 PMJohnson, Nova, Emily and Carley joined #growth-dept
Novaapp5:58 PM
Hi @Sarah, we're connected. I'll bring the morning brief. Johnson is checking the ad accounts, Emily is gathering creative and Carley is reviewing email.
Johnsonapp6:01 PM
Ad accounts checked. I'll post the first proposals here for your approval.

Your department's first week. Roles are examples.